Senior Editor

HYPBEAST.COM

Concept

Curation

Editorial

Special Projects

In addition to running its printed magazine, I was a Senior Editor for HYPEBEAST and HYPEBAE online. This included regular editorial contributions, from daily blogs, long-form pieces and event coverage to video directing/producing and conducting high-profile interviews.

While copywriting and editing were the core of what I did for the digital platform, I also worked on special projects such as conceptualizing, storyboarding and directing HYPEBEAST's official campaign for its "The Dim Sum Project" sneaker collaboration with PUMA, and
conceptualizing, co-designing, and producing assets for the Herschel Supply Co. for HYPEBEAST "Heritage" Backpack.

Photo by Sylvain Homo

Sir Paul Smith at London Collections: Mens

All of my HB blogs this way →

Photo by Carmen Chan

HYPEBEAST x PUMA "The Dim Sum Project" Campaign Video

Notable interviews I've conducted for HYPEBEAST online include Michael Jordan, Sir Paul Smith, Virgil Abloh, KAWS, Sarah Andelman, Gary Janes, Yosuke Aizawa, Gordan Richardson, Lulu Kennedy, Matthew M Williams, Caroline Rush, Craig Green, Shawn Stussy, Bobby and Ben Hundreds, Jhene Aiko, Jason Dill, Tetsu Nishiyama, Rion Pozzebon, Chris Gibbs, and many more.

Michael Jordan during the Air Jordan XX9 NYC Launch

Herschel Supply Co. for HYPEBEAST "Heritage" Backpack

Vans Syndicate "Family and Friends" 10 Year Celebration Event Video for HYPEBEAST