Born & raised in Hong Kong, went to boarding school in Thailand, spent time working in India, went to University in the UK, now living in Los Angeles.

WHILE I HAVE EXPERIENCED A LOT, I KNOW NEXT TO NOTHING.

Story teller by heart and trade

ABOUT

I've always had a passion for storytelling and have been fortunate enough to see that passion turn into a career that spans written editorials, interviews, marketing, video and campaign concepts, and content creation in general. Born and raised in Hong Kong, now living in Los Angeles, I've experienced intense positions that typically demanded a holistic approach to my responsibilities. This included helping start—then manage—streetwear imprint HYPEBEAST's print publication, taking over the helm at sneaker/fashion marketplace GOAT's print mag, GREATEST, to running all editorial efforts for culture websites like Unrated (formally Be Street Magazine) and soccer/lifestyle platform, Kicks To The Pitch.

While my career predominantly lies within editorial/publication work, I've always been curious to learn new skills and explore different mediums of creative storytelling. I joined Hong Kong celebrity Edison Chen's team to manage all things Marketing for his streetwear brand CLOT, fashion/lifestyle retail store JUICE Los Angeles, and creative agency/incubator 3125C. Most recently, I took on the position of Head of Collaborations and Partnerships at global, premium blank apparel brand BELLA+CANVAS.

Arguably diverse in my career journey, I've always been able to immerse myself in researching, understanding, and then marketing worthwhile stories, content and campaigns, all through holistic management and operations.

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